In some parts of the world, bonfires are identified with the summer solstice. In Latvia, Midsummer is called Jāņi . It is a national holiday celebrated on a large scale by almost everyone in Latvia and by people of Latvian origin abroad. Celebrations consist of a lot of traditional elements - eating Jāņu cheese, drinking beer, singing hundreds of Latvian folk songs dedicated to Jāņi, burning bonfire to keep light all through the night and jumping over it, wearing wreaths of flowers (for the women) and leaves (for the men) together with modern commercial products and ideas. Oak wreaths are worn by men named Jānis in honor of their name day. Small oak branches with leaves are attached to cars in Latvia during the festivity.
In the western town of Kuldīga, revellers mark the holiday by running naked through the town at three in the morning. The event has taken place for the past seven years. Runners are rewarded with beer, and police are on hand in case any "puritans" attempt to interfere with the naked run.